A lot of work went into this project. I’m pretty happy with how it came out. I love the team I work with and the freedom to pursue ideas that are risky. Check out www.christopherloope.com and/or rockfilms.tumblr.com for more info.
I want to thank the rock production/video team, Atomic Tom, and Spike Jonze for the character inspiration.
I creative directed and did the post work for a Half Marathon spot/promo here in San Diego. I’m uploaded the video right now.
When I first started at the Rock I became instantly overwhelmed with how much outreach they were doing. I am encouraged by what they are doing but I wanted to create a Vision video for the attenders to celebrate and for visitors to buy into. Who is the Rock? Who is Miles McPherson? Why all the sweat, blood, and back breaking hard work? I’d love feedback and to see what you are doing at your church.